Glacis - Branding and UI design for SaaS Company
Glacis - Branding and UI design for SaaS Company
Glacis - Branding and UI design for SaaS Company
Industry
Saas, AI automated logistic
Saas, AI automated logistic
Saas, AI automated logistic
Role
Brand designer, UI designer
Brand designer, UI designer
Brand designer, UI designer
Year
2025
2025
2025
About the project
Glacis is a new B2B company that provides AI-powered logistics solutions. I joined the project at its founding stage and worked closely with the C-level team to shape the brand and design the landing page. My work focused on creating a clear visual identity, defining brand elements, and building a cohesive design system that represents Glacis’s professional and innovative approach.
Glacis is a new B2B company that provides AI-powered logistics solutions. I joined the project at its founding stage and worked closely with the C-level team to shape the brand and design the landing page. My work focused on creating a clear visual identity, defining brand elements, and building a cohesive design system that represents Glacis’s professional and innovative approach.
The brief and defining the brand personality
In the first meeting with Glacis, we worked with a brand personality slider to define the company’s character. This meeting helped us agree on how the brand should be perceived and what kind of design language could best reflect it.
The result was a direction that feels bold, smart, and balanced. We decided the brand should not be too playful or too corporate. Instead, we aimed for a balance that communicates professionalism while staying approachable and modern.
In the first meeting with Glacis, we worked with a brand personality slider to define the company’s character. This meeting helped us agree on how the brand should be perceived and what kind of design language could best reflect it.
The result was a direction that feels bold, smart, and balanced. We decided the brand should not be too playful or too corporate. Instead, we aimed for a balance that communicates professionalism while staying approachable and modern.
Landing page sections
After defining the brand colors and typography, we focused on the sections of the landing page that could drive the highest conversions. For each section, I created at least six design variations. During daily meetings with the Glacis team, we reviewed the options, discussed their feedback, and iterated based on their selections until the final version was shaped.
After defining the brand colors and typography, we focused on the sections of the landing page that could drive the highest conversions. For each section, I created at least six design variations. During daily meetings with the Glacis team, we reviewed the options, discussed their feedback, and iterated based on their selections until the final version was shaped.
Visual design for sections
I designed visual assets for the landing page to explain Glacis’s automation system. These visualizations were created to simplify complex processes and make the product benefits clearer for potential customers
I designed visual assets for the landing page to explain Glacis’s automation system. These visualizations were created to simplify complex processes and make the product benefits clearer for potential customers
Printed & Digital materials
Finally, I created designs for Glacis’s digital channels, including email and LinkedIn. In addition, I designed printed materials such as business cards, ensuring they followed the brand standards consistently.
Finally, I created designs for Glacis’s digital channels, including email and LinkedIn. In addition, I designed printed materials such as business cards, ensuring they followed the brand standards consistently.
Testimonials
"The branding and landing page design project, which lasted around two months, was a highly rewarding experience for both Glacis and myself. Throughout the process, I worked closely with C-level stakeholders in daily meetings, iterating on designs to deliver outcomes that truly met their expectations. You can find my clients’ feedback about this collaboration below.
"The branding and landing page design project, which lasted around two months, was a highly rewarding experience for both Glacis and myself. Throughout the process, I worked closely with C-level stakeholders in daily meetings, iterating on designs to deliver outcomes that truly met their expectations. You can find my clients’ feedback about this collaboration below.
“Working with Hande was a great experience. She helped us create the brand identity, designed our landing page, and brand design system. Her designs were clear, modern, and aligned well with our goals. She was always open to feedback, easy to communicate with, and ready to help whenever we needed.”
“Working with Hande was a great experience. She helped us create the brand identity, designed our landing page, and brand design system. Her designs were clear, modern, and aligned well with our goals. She was always open to feedback, easy to communicate with, and ready to help whenever we needed.”
Philipp G.
Co-founder of Glacis
“It was a real pleasure working with Hande! She led the design of our website and built our brand from the ground up from the visual identity to the creative assets. What stood out most was her ability to intuitively understand the intent behind our feedback and translate it into well executed design. Super collaborative, responsive, and always open to iteration.”
“It was a real pleasure working with Hande! She led the design of our website and built our brand from the ground up from the visual identity to the creative assets. What stood out most was her ability to intuitively understand the intent behind our feedback and translate it into well executed design. Super collaborative, responsive, and always open to iteration.”
Yash T.
Co-founder of Glacis
