Marketing Materials Design for a B2B SaaS Company
Marketing Materials Design for a B2B SaaS Company
I designed a visual identity for a B2B SaaS company to support their marketing efforts. I started by creating a color palette and geometric shape language that reflects the product’s simplicity and structure. Then, I applied this system to social media post templates, making them consistent and easy to reuse across campaigns. For this project, I aimed to create a clean and structured design language that feels corporate, but still friendly and approachable.
I designed a visual identity for a B2B SaaS company to support their marketing efforts. I started by creating a color palette and geometric shape language that reflects the product’s simplicity and structure. Then, I applied this system to social media post templates, making them consistent and easy to reuse across campaigns. For this project, I aimed to create a clean and structured design language that feels corporate, but still friendly and approachable.
Social Media Posts
Social Media Posts
Social Media Posts
I designed a set of LinkedIn visuals and Instagram Ads with a consistent visual language: same tone, color system, and layout logic. This made it easier to communicate new features and updates while strengthening the brand identity. I avoided visual noise and kept the layouts simple so the content stays clear and easy to understand. The color palette and shapes were selected to reflect both professionalism and a modern, human touch.
I designed a set of LinkedIn visuals and Instagram Ads with a consistent visual language: same tone, color system, and layout logic. This made it easier to communicate new features and updates while strengthening the brand identity. I avoided visual noise and kept the layouts simple so the content stays clear and easy to understand. The color palette and shapes were selected to reflect both professionalism and a modern, human touch.
